The Kansas City Royals were on their way to a fourth 100-loss season in five years when Dayton Moore took over as general manager in June 2006, and their string of non-playoff seasons would stretch to 28 before his painstaking rebuilding plan memorably kicked in a year ago.

Sitting down with Matt Fulks, the co-author of his new book More Than a Season, Moore discusses the leadership principles, strategies, and decisions that guided the Royals’ transformation into American League champions and World Series darlings. The event precedes the public launch of the book, the proceeds from which go to Moore’s C You in the Major Leagues Foundation.