Television and Donald Trump grew up together, a synergistic happenstance that carried an attention-hogging, reality TV-imbued, Twitter- and Fox News-obsessed mogul into the White House nearly three years ago.

In a discussion of his newly released book Audience of One: Donald Trump, Television, and the Fracturing of America, New York Times critic James Poniewozik examines the audience-splintering evolution of TV and mass media and how our 45th president came to master them.

Poniewozik has been the chief television critic of The Times since 2015. He was previously the TV and media critic for Time magazine and media columnist for Salon.