Promotional poster for Kansas City Area Transportation Authority marketing 'DIMETOWN', a ten cent ride program to various parts of downtown Kansas City, Missouri. The enlarged poster is patriotically colored, the lettering is mostly blue, with the exception of DIMETOWN which is blue bordered containing a red and white interior, and a white background. A three dimensional map of downtown is illustrated in blue, located on the right mid-section, depicting iconic landmarks such as: Admiral Blvd, ASB Bridge, Broadway Bridge, Crown Center, Hospital Hill, The Missouri River, River Quay, Southwest TRFWY, and Troost Ave. An illustrated Sun and Heart are also details of this landscape. In the lower right corner an illustration of a Metro bus and boarding passengers is depicted. The illustration and text are enclosed by a black rectangular border.