Conceived as a ploy to bring customers to visit the Heim Brewing Company in 1899, the original Electric Park at Chestnut and Guinotte streets grew into an attraction in its own right. Each night, the 100,000 lights that gave the park its name illuminated a roller coaster, scenic railway, carousel, skating rink, swimming pool, bowling alley, alligator farm, dime museum, theaters, dance pavilions, bandstand, penny arcade, shooting gallery, flower beds, lake, and rental boats. Most alluring were the nightly performances of costumed young women who danced to a colorful electric light show on a platform in a large fountain in the center of the lake. Sometimes known as Kansas City's Coney Island, it served as the city's greatest amusement park for nearly two decades.